As New York, Milan, and Paris have concluded their fashion celebrations, the city of Houston initiates October with Fashion Houston. In six days, designers from all over the world bring their collections to downtown Houston. From October 10th-13th, an array of fashionably talented will trot the Wortham Center. The Fashion Houston 2011 runway lineup includes fashion rookies and veterans with household names to local designers. The mastermind behind the city's second annual fashion week, Jared Lang, Founder and Co Creator of Fashion Houston is responsible for highlighting Houston as a fashion destination.
Q: While I’m very thankful for your leadership in organizing a fashion week for Houston, I wanted to know if it was hard to get together? Houston tends to have the less fashion forward rep, was the demand always there?
A: The reputation continues to surprise myself, and it was definitely motivation for me to take this project on. Houston indeed has a top retail market, however, because of its ties to the oil and gas industries, the fashion industry tends to be overlooked. The City of Houston is a very fashion-forward city and I am proud to be able to begin to showcase this.
Q: What crowd do you expect to appreciate the shows this year?
A: I expect the people of Houston in general to appreciate the shows. Namely for the above-mentioned. Houston wants to be recognized as a fashion destination.
Q: How is Fashion Houston different from that of the leading cities in fashion in the world?
A: Fashion Houston is different because it is for the people of the city. It is a production that can be enjoyed from any perspective.
Q: The Houstonian woman can shop. What shopping events are integrated within the shows this year?
A: Each designer will have a trunk show the day/s after their showing at Fashion Houston.
Q: Last year’s Fashion Houston was a huge success. Starting with big names and shopping shows like Net-a-porter’s, and Christian Siriano. How will the lineup this year top last year’s?
A: We will not only feature household names, like Carmen Marc Valvo, Robert Rodriguez, Camilla, and Douglas Hannant, but we will also be featuring up and coming designers such as Fabiola Arias, Norman Ambrose, and Bibhu Mohapatra. We will also feature special guest Patrick Schwarzenegger and his line Project 360. And ofourse, as we did last year, and will continue, we will feature one local designer each night. This year featuring, Jerri Moore, Aries Milan, Chloe Dao, and Cesar Galindo.
Q: Without giving away too many details, is the set up similar to last year?
A: We will keep the classic look as we did last year but have changed it up a bit. The Audi Pavilion has expanded and will feature a separate VIP lounge.
Q: What evening are you most excited about?
A: Each night is assured to impress and keep the audience engaged.